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Taswiq al-Mubassat التسويق المبسط
By: Cristol, Steven. and Sealey, Peter

Language: Arabic


التسويق المبسط انتهاء تعقيدات وفوضى وتشويش العلامة التجارية
al-Taswīq al-mubassaṭ : intihāʼ tʹaqīdāt wa fawḍá wa tashwīsh al-ʻallāmat al-tujārīyah

Translated to Arabic, 'Simplicity Marketing: End Brand Complexity, Clutter, and Confusion' by Steven M. Cristol and Peter M. Sealey. In this pathbreaking book, the authors argue with compelling evidence that the next generation of marketing successes will belong to those brands that simplify customers' lives or businesses in ways that are inextricably tied to brand and product positioning. They contend that if a brand is not reducing customer stress, it is creating it -- and it is vulnerable to losing market share to more customer-empathetic competitors.

Arabic Edition - translated by Ayman Al-Tabbaa.

التسويق المبسط انتهاء تعقيدات وفوضى وتشويش العلامة التجارية

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Product Details
By:Cristol, Steven. and Sealey, Peter
Pages: 388 pp
Publisher:Obeikan Publishers, Riyadh 2004
Dimensions:17 x 24.5 cm
Topic:Simplicity Marketing

Taswiq al-Mubassat  التسويق المبسط
  Sale Price: US$7.20

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