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Kayf Intalaqu! al-Alamat al-Tijariyah كيف انطلقوا العلامات التجارية
By: Lester, David ديفيد ليسترShare

Language: Arabic

Softcover

كيف انطلقوا العلامات التجارية: كيف تحولت 20 فكرة جديدة إلى مؤسسات تجارية عالمية رائعة

Translated to Arabic, 'How they started :global brands, how 21 good ideas became great global businesses. A history on major corporations and how they became such major successes. ' Case studies, edited by David Lester, with translation of Rula Makki. This book is about 21 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand.

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Product Details
By:Lester, David ديفيد ليستر
Language:Arabic
Format:Softcover
Pages: 244 pp
Publisher:Dar al Moualef, Beirut 2010
Dimensions:14 x 20 cm
ISBN-13:9789953763491
Topic:New Business Enterprise - Case Studies - Branding

More Information

Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is about 21 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand. From Adidas and Apple to Sony and Swatch, we reveal how some of the world's biggest international businesses got of the ground, and those very first steps taken by their founders. How soon after they started did they venture overseas? Following on from the hugely successful How They Started, this next volume How They Started: Global Brands Edition takes the question one step further and asks `How do you turn an idea in to a global business?' (From English Edition)


Kayf Intalaqu! al-Alamat al-Tijariyah   كيف انطلقوا العلامات التجارية
US$13.95

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