How to Get People to Do Stuff كيف تحمل الناس على فعل الأشياء؟

By: Weinschenk, Susan

Language: Arabic


Translated to Arabic, 'How to Get People to Do Stuff: Master the art and science of persuasion and motivation'. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use.

Arabic Edition

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Product Details
Pages: 261 pp
Publisher:Jarir Bookstore, KSA, c2014
Dimensions:15 x 23 cm
Topic:Self Development
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