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Bay' wa Taswiq al-Ahlam بيع وتسويق الأحلامBy: Moskowitz, Howard R. / Gofman, Alex
Translated to Arabic, Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them - from Wharton School Publishing.
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|By: Moskowitz, Howard R. / Gofman, Alex|
Format: Softcover | 278 pp
Publisher: Arab Scientific Publishers, Beirut, 2007
Size: 17 x 24 cm
Topic: Marketing - Sells
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